steve bond

A Real World Negative SEO Case Study

Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links. (Honestly, it all sounds like the plot of a terrible James Bond movie. But I digress.) We have no intention of […]

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Grantland SEO audit example

How I Would Fix Grantland’s SEO: An In-Depth Audit

I am a full-blown sports junkie, which means I spend WAY too much time looking at sports sites: ESPN, Sports Illustrated, and of course, Grantland. About a month ago, I was feeding my sports addiction when I noticed Grantland was completely redesigned. We launched Grantland's new redesign today – it's our 3rd incarnation making it […]

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SEO tips

The Most Actionable SEO Tips Ever

Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most […]

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Gnome Likes

Gnome Likes: Google Slapping Mozilla, Penguin Party & Better SEO Metrics

Remember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition of […]

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Gnome Likes

Gnome Likes: Blogging About Anything, Post Ideas & SEO Audits

In case you didn’t notice, the Gnome Likes series took an extended vacation over the holidays, but now, it’s back and better than ever in 2013! There haven’t been any recent Google update announcements (Panda #23 went live right before Christmas, but that was weeks ago) so we’re going to jump right into this week’s […]

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Gnome Likes

Gnome Likes: Google Changes, SEO Predictions & Blog Highlights

In last week’s recap, we highlighted a few of our favorite discussions in the world of SEO. This week, we’re back to summarizing our favorite posts… with a slight twist. Since the end of 2012 is rapidly approaching, this week’s recap focuses on posts that review 2012 and make predictions about 2013. But before we […]

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Gnome Likes

Gnome Likes: Update Life Cycle, Link Building & Content Curation

In this week’s recap, we’re going to mix things up a little. Instead of summarizing our favorite posts, we’re highlighting a few extremely interesting discussions that took place last week (and are still ongoing). Some of these discussions are attached to blog posts, and some of them just happened naturally. But all of them are […]

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Gnome Likes

Gnome Likes: UX Tips, 100K Organic Visits & Greedy Travel Sites

Before I dive into this week’s exciting recap, I need to add a quick addendum to the search result hijacking post that was featured last week. In that post, Dan Petrovic describes how he was able to hijack the search results of four different websites by posting duplicate versions of their content on pages with […]

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Gnome Likes

Gnome Likes: Search Result Hijacking, Social Signals & Unbeatable Proposals

Google finally broke their silence this week by releasing Panda 21. This is the company’s first publicly announced update in almost a month (Top Heavy 2 was announced back on October 9). Here’s the official tweet: Panda data refresh rolling out. ~1.1% of English queries noticeably affected. More context: — A Googler (@google) November […]

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Gnome Likes

Gnome Likes: Audience Targeting, SearchLove Tips & Social Media Heroes

It was another relatively quiet week for Google (it’s been three weeks since their last big announcement), but Matt Cutts did participate in an interesting interview with Danny Sullivan: I did a Q&A with Danny Sullivan about the recent disavow links tool we launched: — Matt Cutts (@mattcutts) October 29, 2012 You can read […]

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