10 SEO Analysis Tools You Should Be Using

A few months ago, I presented a massive list of free SEO tools that can help you accomplish various SEO tasks (e.g., backlink investigation, keyword research, etc.). I received a lot of positive feedback about that list, but people consistently requested more SEO analysis tools.

Since I’m a man of the people, this post is completely dedicated to SEO analysis tools. For each tool, I’ve provided a brief overview of its functionality, and I’ve also included helpful screenshots and videos along the way. After you finish this post, your SEO analysis toolbox should be overflowing with goodness!

Now, let’s get started…

#1 WooRank


WooRank is a freemium tool that provides an “instant website review.” Without a premium account, you are only allowed to generate 1 free report per week, but you are able to view previously generated reports. Also, the tool currently offers a 7-day unlimited free trial, which gives you access to unlimited reviews. If you’re interested in purchasing a plan, the cheapest one is currently $49/month.

Here’s the summary view from a WooRank report:

WooRank report

The report is divided into the following 12 sections:

  • Top 5 Priorities – These are the most important action items for your site.
  • Visitors – This section summarizes your site’s traffic numbers and audience demographics.
  • Social Monitoring – This quantifies your site’s popularity on social networks, and it reproduces various social information (e.g., latest tweets on Twitter, LinkedIn profile information, etc.).
  • Mobile – The mobile version of your site is displayed, and the site’s adherence to mobile optimization best practices is evaluated.
  • SEO Basics – This section checks if your site is following basic SEO best practices (e.g., www/non-www canonicalization, XML Sitemap usage, etc.).
  • SEO Content – The most important on-page SEO elements (e.g., title, meta description, etc.) of your site are evaluated.
  • SEO Keywords – This shows a few of the site’s most important keywords (and corresponding competitors).
  • SEO Authority – This section summarizes the site’s authority using PageRank, the site’s indexability, registration dates, and more.
  • SEO Backlinks – The site’s backlink count is displayed.
  • Usability – This section focuses on various usability factors (e.g., the 404 error page, the page’s size and load time, etc.).
  • Security – This looks at various security-related metrics (e.g., spam blacklists, Google’s safe browsing API, etc.).
  • Technologies – This section investigates miscellaneous aspects of the site (e.g., W3C standards compliance, speed optimizations, etc.).

#2 HubSpot’s Marketing Grader

HubSpot Marketing Grader

HubSpot recently replaced its wildly popular Website Grader with Marketing Grader. Unlike many of the other SEO analysis tools on this list, which focus primarily on your site’s SEO activities, Marketing Grader digs deeper into your company’s online marketing strategy.

Here is an example of a Marketing Grader report:

HubSpot Marketing Grader score

The report focuses on three areas of your company’s online marketing efforts:

  • Top of the Funnel – Are you effectively bringing visitors to the website? This section investigates your blogging activities, your site’s SEO, your site’s mobile friendliness, and your social media activities.
  • Middle of the Funnel – Are you effectively converting visitors into leads and leads into customers? This section analyzes the effectiveness of your landing pages, and it evaluates your site’s level of social engagement.
  • Analytics – Are you effectively monitoring your marketing activities? This section identifies whether or not you’re using analytics software, and it compares your site’s traffic to other HubSpot customers.

#3 SiteTrail


SiteTrail is a free “all-in-one website analysis tool,” and it does an excellent job aggregating information from various different data sources. After you run SiteTrail on a website, the tool presents a report that summarizes its findings.

Here’s an excerpt from a SiteTrail report:

SiteTrail results

The report summarizes 13 different analyses, which are as follows:

  • Social Media Analysis – This summarizes the site’s social engagement on 20 popular social media sites (e.g., Twitter, Facebook, reddit, Topsy, etc.).
  • SEO Analysis – This section lists how many of the site’s pages are indexed, the site’s number of backlinks, and the directories the site is listed in.
  • Visitor Analysis – The site’s number of visitors, visits, and pageviews are listed along with the visitors’ geographic distribution.
  • Traffic Analysis – This section lists the site’s traffic ranks, and it shows how the site’s traffic is trending.
  • Revenue Analysis – The site’s value is estimated based on its traffic and projected advertising revenue.
  • Content Analysis – This section shows the title, description, and popular keywords for the site’s homepage.
  • Link Analysis – The characteristics of the homepage’s outlinks (e.g., internal vs. external, followed vs. nofollowed, etc.) are presented.
  • Hosting Analysis – This section presents information about the site’s hosting provider.
  • Domain Analysis – The site’s domain registration information is displayed.
  • Server Analysis – This section offers information about the site’s technology stack (e.g., its Web server, its CMS, etc.).
  • Color Analysis – This identifies the most popular colors that are used in the site’s color palete.
  • DNS Record Analysis – This section shows the site’s DNS records.
  • HTTP Header Analysis – This displays the HTTP responses received from the site.

#4 Traffic Travis

Traffic Travis

Traffic Travis is a desktop application that offers a suite of free SEO tools, and one of them focuses on analyzing your site’s on-page SEO. Using this analysis tool, you can identify important information about your site’s pages, including PageRank, number of backlinks, and various optimizations for important page elements (e.g., titles, descriptions, headings, images, etc.).

Here is a very helpful video that gives you a quick overview of the tool’s on-page SEO functionality:

#5 SEO Workers

SEO Workers

This SEO analysis tool has been around for quite some time, and although it’s not the prettiest tool on the list, it’s still incredibly useful. After you evaluate a URL, the tool presents an analysis report, which is broken down into the following sections:

  • HTTP Headers Check – This section displays the HTTP headers that are returned in response to a request for the given URL.
  • Head Elements – The page’s most important <head> tags (e.g., title, meta description, etc.) are displayed along with helpful advice and corresponding videos.
  • Page Most Relevant Keywords / Keyphrases – This section presents the page’s most popular (based on keyword density) one, two, three, and four word keyword phrases.
  • The Page Displayed within Search Engine Results – This is an approximation of what the page will look like in the search engine results.
  • URLs Found in the Page – All of the page’s internal and external outlinks are displayed.
  • Keywords Found in the Anchor Tags – This section shows the anchor text used in each of the page’s outlinks.
  • Keywords Found in Image Alt Attributes – This is a list of the phrases used in alt text for the page’s images.
  • Heading & Phrase Elements – Each of the page’s heading and stylistic tags are shown.

#6 Lipperhey


Lipperhey is not as popular as some of the other SEO analysis tools, but it presents a wealth of information. After you perform an analysis, the tool presents a summary view, which includes a cumulative score as well as technical, SEO, and popularity scores.

Here is an example of the tool’s SEO summary:

Lipperhey SEO results

The tool also presents an in-depth view for each of the summarized sections:

  • Technical – This includes information about the site’s hosting information (e.g., server type, load times, etc.), website structure (e.g., code density, duplicate content, etc.), indexability, design, and text components (e.g., titles, headings, etc.).
  • SEO – This section illustrates how well the site has optimized various HTML elements (e.g., URLs, titles, headings, images, etc.).
  • Popularity – This shows how many backlinks the site has, and it also lists any directories that the site has been listed in.

#7 SpyderMate

SpyderMate is a premium service (the Pro plan is currently $49/month) that offers a number of useful SEO analysis tools. Fortunately, they also offer a 30-day free trial to allow you to experiment with the tools.

SpyderMate’s two most useful analysis tools are the Scorecard and the Auditor. Here is a Scorecard example:

Spydermate Scorecard

As the example shows, the Scorecard displays 8 interesting metrics about a given domain:

  • Domain Authority – This is the same as SEOmoz’s Domain Authority score.
  • Unique Domain Backlinks – This number is obtained from Majestic SEO.
  • Google US Traffic Value – This is the estimated monthly cost of purchasing the same number of visitors from Google.
  • Google US Keywords – This is how many of the domain’s keyword phrases are ranking in the top 20 results of Google (based on the 40 million keyword phrases currently tracked by SEMRush).
  • Facebook Shares – This is the number of times the domain’s homepage has been shared on Facebook.
  • Twitter Shares – This is the number of times the domain’s homepage has been tweeted on Twitter.
  • Google+ Shares – This is the number of times the domain’s homepage has been +1ed on Google+.
  • Domain Age – This is how long the domain has been registered.

All of this information is also displayed in a radar chart, which compares the site’s values against median values for each corresponding metric.

In addition to the Scorecard, SpyderMate also offers an Auditor tool that reports on a site’s adherence to 25 best practices. Here’s an excerpt from an Auditor report:

Spydermate Auditor

The best practices include SEO fundamentals such as domain canonicalization, XML Sitemap usage, optimized tags (e.g., titles, descriptions, etc.), and optimized URLs.

#8 DIYSEO SEO Report Card

DIYSEO SEO report card

DIYSEO offers a free website grader that analyzes a site and presents its findings in an SEO report card. This report card displays a letter grade, which is generated based on the site’s adherence to best practices in the following 6 categories:

  • Current Rank – This category identifies whether or not the site is ranking in Google and Bing for the targeted keyword.
  • Link Building – This section checks if the site is receiving a sufficient number of backlinks.
  • On-site – This simply checks if the targeted keyword is being used in the homepage’s title and body.
  • Accessibility – This category ensures that the site’s homepage loads quickly and is accessible to search engines.
  • Trust Metrics – This section checks if the site is reasonably well established.
  • Current Indexing – This simply checks if the site is being indexed in Google, Bing, and Yahoo!.

#9 Seoptimer


Seoptimer is a free SEO analysis tool that investigates a given URL’s on-page SEO ranking factors. After you analyze a URL, the tool presents a summary of the most important action items. Then, it displays its analysis results, which are broken down into the following 7 categories:

  • HTML Header – This shows the most important HTML <head> elements (e.g., title, meta description, etc.).
  • Body Content – This section lists important HTML <body> elements (e.g., headings, images, etc.).
  • Internal and External Links – This presents the page’s internal and external outlinks.
  • Additional Files – This section identifies the site’s robots.txt file and XML Sitemap.
  • Social Media Signals – This displays the number of shares for the URL on Facebook and Google+.
  • HTTP Headers – This section shows the HTTP response for the URL.
  • Domain and Server – This presents information about the page’s Web server (e.g., IP address, name servers, etc.).

#10 Free SEO Analysis by Web Gnomes

Free SEO Analysis

Our free SEO analysis tool provides a small subset of the information we provide in our full-blown SEO audit. The tool investigates a URL’s adherence to 20 important on-page SEO best practices, and then, it presents the results in a report, which is divided into 5 categories:

  • Accessibility – Are search engines able to access the page?
  • Content – Is the page using substantive content?
  • HTML Markup (<head>) – Does the page use optimized HTML <head> tags (e.g., title, meta description, etc.)?
  • HTML Markup (<body>) – Are the HTML <head> tags (e.g., headings, images, etc.) optimized?
  • URL – Is the page’s URL optimized?.

Here is an example of a report’s summary gnome:

Free SEO Analysis results

It’s Your Turn!

I would love to hear from you in the comments. Which of these tools is your favorite? What other SEO analysis tools should everyone be using?


  1. says

    NIce list. I’ve used about half of those. Woorank is pretty quality for what you can get for free. I would say though that a good SEO brain is always the basis for any analysis. I mean, tools are great, but you need a sharp brain to make it all work. Plus machines will always miss nuances that a good SEO will catch.

    • steve says

      Thanks for the comment Scott! I agree that a good SEO brain is the most important component for any analysis, but tools definitely help minimize the tedious work so you can focus your brain power on the most difficult tasks :-)

      Thanks again for reading and commenting!

  2. says

    Great list! Thanks for sharing this with us. I also use builtwith.com. That Tool tells lots of information about what is sitting behind a website – e.g. framework, CMS, analytics package etc.

    • steve says

      Thanks for the comment Philipp! And you’re right… BuiltWith is a great tool (it’s on the list of 33 free SEO tools I mentioned at the top of this post).

  3. says

    By the way, if you look for a powerful crawler, then you should use screamingfrog.co.uk /seo spider/. The basic version is free and can tell you a lot about the onpage factors of your site. I hope it helps you.

    • steve says

      Hi George,

      This is probably blasphemy so I’m going to whisper… I don’t use any paid tools.

      I spend most of my time doing SEO audits, and my entire workflow uses custom tools that I’ve written myself (or free tools).

      In the past, I’ve used the paid versions of the top backlink tools (e.g., Majestic, Ahrefs, OSE, etc.), but I was doing so much analysis work on my own that it stopped making sense to pay for a lot of the functionality I already had in-house.

      With that said, I’m probably going to re-evaluate a lot of paid tools in the coming months so I’ll definitely let you know if I go back to any of them (or incorporate new ones into my workflow).

      Thanks for the comment!

    • steve says

      Thanks for the comment Keith! I’ll have to check out the tools you mentioned. Thanks again for reading and commenting :-)

  4. says

    Great Post! Lots of great tools in here. One tool I found useful was the FOUND SEO Audit Tool. That tool helps me a lot when I’m doing website audits.

    SEO Workers is great and these others are good too, bit hard to believe that they’re free!

    Thanks for this and sharing some great tools!

    • steve says

      Thanks for your kind words :-) I’m really glad you found the list useful.

      I’m right there with you… I’m constantly amazed by how much people are willing to give away for free. I love being in an industry that is so open and helpful!

  5. says

    Very informative article ! I have been using woo rank for 6 months & while searching more seo analysis website like woo rank & found your site very informative thank you :)

  6. says

    Lipperhey is awesome. the graphic it produces that points to the various web page parts is awesome to help explain deficiencies and onpage SEO concepts to my clients! Great list!

  7. says

    Hey Steve,
    This is a nice list, indeed. My current employer sent me to your website. I am doing SEO work for him right now and am having a not so easy time getting his employers company at the top of all Google pages. So, I am hoping one of these 10 SEO help sites will work for me.

    • says

      Hi Monica,

      I’m really glad you like the list! If you need more SEO analysis resources, just let me know. SEO audits are our bread and butter :-)

      Thanks for the comment!


  8. says

    This is the most useful post I have read recently. Great thanks for collecting these services. These sites can really help with SEO and your service is also incredibly useful. Thanks!

  9. says

    Thanks for such a nice collection of SEO analysis tools. I have used 5 from the above list and find all of them to be very useful.

    Many Thanks again.

  10. Vikram Rathod says

    Great share steve, your list help me a lot. I found some new tools for optimizing site and solve lots of problem. Woo rank is one of my favorite and also helpful. I have receive so many different suggestions and errors by using some of tools from your list.
    Thanks a lot :)

  11. says

    Great article, I have tried most of those tools, Since Raven Tools and AHREFS lost their Google Keywords API ive been on the lookout for more tools that I can use and that are affordable for a freelance SEO like myself.

  12. says

    Hi Steve. If I wanted to focus on SEO results from South Africa to our site, which of these Tools would be most effective. I’ve come across some tools that only focus on US or Global results. Thanks

    • says

      Hi Mark,

      Unfortunately, I don’t know of any tools that are focused on SEO analysis for South Africa. However, most of these tools should be country-agnostic, assuming the site’s language can be tokenized based on whitespace.

      If the tools on this list don’t work for you, let me know on Twitter (@SteveWebb), and I’ll try to point you in the right direction :-)

      Thanks for commenting!

  13. says

    I was really sad when Woorank decided to start charging for their services. The one report a week sometimes is not enough, but I can understand them wanting to turn a profit. Out of all the tools I have used it is still the best in my opinion.

    • says

      WooRank is definitely still one of my favorite SEO analysis tools, and you’re right: it’s hard to fault them for wanting to make some money :-)

  14. says

    Great little list, I have used SEOmoz for their on-page report but found it was quite expensive for something I got very little use out of. Woorank looks perfect but again its quite a lot to pay every month when you just want the on-site reports.

    Going to look into Traffic Travis though so will see how that holds up

    • says

      Thanks for the comment! Let us know what you think about Traffic Travis. It’s been around for a while, and it’s definitely one of the best free options out there.

  15. says

    Hey Steve,
    These tools are great! And… you’ve got a huge list of them too. The only thing that’s throwing me off is when I hit tab to switch comment fields (i.e. name, mail, etc), it jumps me to your “subscribe” field and I have to scroll ALL the way down again LOL. Anyways, it was worth me stopping by!
    Thanks again!

    • says

      Thanks for the comment, Leon. You can do a lot with 1 free analysis report :-) Once you’ve established a baseline (and identified a site’s weaknesses) with the initial report, you’ll have all the information necessary to take things to the next level.

    • says

      Hi Marcus,

      Can you be more specific? Are you looking for backlink data providers (e.g., OSE, Majestic, Ahrefs, etc.), or are you looking for a visualizer (e.g., Cognitive SEO’s Visual Link Explorer)?


  16. says

    Hey Steve,

    This is one fantastic list. I’ve heard of only a couple so I’m going to do some digging into your list. Will definitely try your own option here first, thanks!!


  17. says

    Wow, great list! I’ve tested my website with almost all of them to get advices or ideas about how to rank my website higher.

    Thanks for this post, really helpful for me :)

    • says

      Hi Henri,

      I’m really glad you like the list :-) Hopefully, these SEO analysis tools will help you improve your website’s optimization and ultimately your organic search traffic!


  18. Helen says

    Thanks Steve, that’s a really comprehensive overview!

    Especially I like how you mixed up well known tools everyone knows about (at least to me it seems everyone have checked HubSpot) and less obvious solutions, like SpyderMate (gonna have a closer look at it).

    As for my take, I’d like to point to WebSite Auditor website analysis tool. It could be on this list too, since there is a free version available (I’m using the paid one though).

    WebSite Auditor scans pages for code errors, duplicate content and other structure-related issues they may have. Other than that, there is this on-page optimization module, which allows determining the ideal keyword placement and researches page elements that can be optimized. In WebSite Auditor you can also analyze competitor’s pages to compare of to improve own on-page strategy. There are actually more features, I just won’t be listing all of them here. But this is the best solution with regard to on-page optimization I found so far.

    • says

      Hi Helen,

      Thanks for that very thoughtful comment. When I originally put this list of SEO analysis tools together, WebSite Auditor was on it. I don’t remember why it didn’t make the cut, but your comment fixes that oversight :-)

      Thanks again for commenting!


  19. Ellen L. says

    Cool insights Steve, thanks for the writeup !

    By the way, you could have included WebSite Auditor or Screaming Frog, without them the list doesn’t look complete somehow.

    However, I haven’t tried most of the tools so far, just played around with Woorank for a while, but 1 report per month wasn’t enough for me. Gonna have a closer look at some other solutions mentioned here.

    • says

      Hi Ellen,

      Thanks for mentioning those tools :-)

      As I mentioned in a previous comment, WebSite Auditor was mysteriously left off the list at the last minute. Fortunately, another commenter provided a nice description.

      Screaming Frog is great, and it appears in our free SEO tools post. I didn’t list it in this post because it’s so much more than just an SEO analysis tool.

      Thanks for the comment!


  20. Casey Lewis says

    Are these tools ranked? I was wondering which would be your number 1 choice. I want to outfit my sales team with a quality tool they can use to report on a bi-weekly basis to our customers.

    • says

      These SEO analysis tools aren’t explicitly ranked (although the first few in the list are probably the most popular).

      As for outfitting your sales team, it really depends on what type of reporting you’re interested in.

      These tools probably aren’t the best choice for bi-weekly monitoring… an analytics package would be better for that purpose.

  21. says

    I like two from this list i tested them all but these two were my favorite SEOpTimer and woorank mostly because they displayed results right away without trying to sell you something. I tested http://www.tjg-designs.com splash page and the results were right on.
    Thank you for the list it was fun testing each of these.

    • says

      Thanks Tommy! Those are both great SEO analysis tools… but I’m a little bummed that our tool didn’t crack your top 2. ;-)

      Regardless, I’m glad you enjoyed the list, and thanks again for the comment.


Leave a Reply

Your email address will not be published. Required fields are marked *