Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
The TopRank Online Marketing Blog reminds us that keyword optimization is not just for your main website pages. The key takeaway is that it makes sense to have a keyword glossary that all content-producing departments can share in order to optimize for given keywords across all content. This includes blogs, industry articles, fact sheets, press releases, and social media activity.
From Mashable comes a very cool article about how the upcoming Facebook “Timeline” feature may transform brand pages in the future. The possibilities seem endless! (This one’s worth a look.)
From the Google Analytics blog: soon we will be able to see analytics in real time!! This is so cool, we just had to go sign up for an early peek. Blog post will follow once we have access.
This Friday, we leave you with this interesting “Web Equity” infographic from blumenthals.com. It is a great overview for small and medium businesses on the components of “owning your local web presence.”Happy Friday and enjoy your weekend!