Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
This week, WordPress (a premier blogging/website platform) announced that they are launching an alternative to AdSense (Google’s advertising platform) called WordAds. Search Engine Journal (SEJ) reports that WordPress.com is partnering with Federated Media (FM). According to FM’s website:
FM identifies and connects the highest-quality audiences and conversations across the web, then provides streamlined ways for marketers to add value to those conversations at scale and with deep engagement.
This could be a very exciting new opportunity for both blog owners (publishers) and marketers alike.
A couple of months ago, we told you about promoted tweets. This week, Twitter launched a self-serve ad platform, which allows advertisers to buy promoted accounts and tweets in a self-service manner (no more phone calls!). According to this SEJ article, the platform is currently only available to 20 advertisers, but Twitter plans to roll it out to a larger group in the next few weeks.
The return on investment for marketers is insane. ~Adam Bain, Twitter’s chief revenue officer
The article reveals a pretty staggering average overall conversion rate of 3% – 5%. If you are looking for a new advertising venue, you might want to give Twitter a try!
This is a fairly technical article, but the bottom line is that Google’s search bot generally becomes smarter before it is officially announced by Google, and the best way to stay on top of it is through testing. Stay tuned!
On Wednesday, YouTube announced on their blog the next generation of Insight - YouTube Analytics. Directly from the blog post, here are some of the new features of analytics:
- A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
- More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
- Audience Builders: Discover which videos are driving the most views and subscriptions.
- Audience Retention: See how far viewers are watching through your video in the new audience retention report.
YouTube also provided an infographic on the topic (some found it rather ironic that YouTube chose an infographic over a video tutorial to cover the information):Happy Saturday and enjoy your weekend!