Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
Not to brag or anything, but when I was studying computer science in college, I would write little test plans for my programs and test the heck out of my assignments before turning them in. I did this before I knew what the acronym ‘QA’ stood for… And it paid off!
Quality assurance (QA) is a key ingredient in the software development lifecycle. Guess what? Websites are software. They need to be tested.
This great little article by Andrew Shotland of Local SEO Guide is a wonderful reminder that the #1 SEO ranking factor is making sure your site works! It seems obvious, but the behind-the-scenes aspects of SEO are rarely covered in test plans. They should be.
When working with clients on their local SEO strategy, we often get the question: “How do I get more reviews on Google?” It’s a valid question! As Cody Baird points out in this Milk Men article, people care about reviews. They are the new and improved testimonials of our time.
Cody covers lots of ground in this article. He explains why reviews are important and then shows you how to manage them.
The biggest takaway is this: It’s OK to ask for reviews! And there are lots of great ways to do it.
I really enjoyed reading this article by Dr. Pete about the right balance between on-page SEO and link building. Doesn’t it seem like our entire life is a big balancing act?
What I really enjoyed was the acknowledgment that “it depends,” followed by use cases with humorous names. I appreciate when people take time to spice up an article with some classy humour. (Or maybe it just comes naturally to Dr. Pete…)
Read the article and figure out if you are “The Authority,” “The Perfectionist,” “The Hot Mess,” “The Bad Boy,” or perhaps a completely different type of website creator. (I’d love to hear your conclusions in the comments!)
Since we’re on the topic of links, I’d thought I’d leave you with this fantastic infographic related to link quality. Enjoy!Have a Good Friday and enjoy your weekend!