Gnome Likes: Update Life Cycle, Link Building & Content Curation

In this week’s recap, we’re going to mix things up a little. Instead of summarizing our favorite posts, we’re highlighting a few extremely interesting discussions that took place last week (and are still ongoing).

Some of these discussions are attached to blog posts, and some of them just happened naturally. But all of them are worth a read… and hopefully, you’ll feel compelled to participate in these conversations!

Before we dive in, I have to give my obligatory weekly Google update. On Friday, Barry Schwartz reported that Panda 22 was released on November 21.

Interestingly, this is the second Panda update in a row that wasn’t officially announced by Google. I won’t put my conspiracy theorist hat on, but you have to wonder why Google chooses to announce some Panda updates but not others (and why they confirm them without announcing them).

And while you ponder that question, here’s our first discussion, which asks another Google-related question:

What is the Life Cycle of a Google Update?

Yes, I’m shamelessly plugging a discussion that I started on Friday. But in my defense, Dr. Pete left a few interesting comments in this thread so I’m really just promoting his thoughts ;-).

The conversation focuses on Google updates. Specifically, what is their life cycle, and how should we interpret Google’s confirmation dates (e.g., November 21 for Panda 22)?

As the following image shows, a lot of SERP flux is observed BEFORE the confirmation dates of the two most recent Panda updates. Most of the corresponding discussion centers around potential explanations for this phenomenon.

Google update life cycle

I’ll let you read the full thread for more details, and I encourage you to share your thoughts about this topic!

An Open Discussion on the Current State of Link Building

As the name suggests, this post is actually a discussion about link building, and it’s outstanding. The post is structured as an ongoing conversation between 6 experts: Sean Revell, Don Rhoades, Anthony Pensabene, Peter Attia, Nick Eubanks, and Chris Dyson.

In a free-flowing Q&A, these guys give their opinions about the following questions:

  • Is the term Link Builder relevant today for the work that SEOs perform?
  • Has your (or your company‚Äôs) attitude toward Link Building changed in the past 6-12 months?
  • If so what changes in strategy/direction has that meant for you (or your company)?
  • What link building tactics are you planning to execute in 2013?

Then, the conversation continues in the post’s comments as commenters touch on topics such as content marketing, branding, and the true value of links. Be sure to check it out!

What is SEO?

In this Google+ post, Gaz Copeland asks a “simple question” that everyone in the industry has had to answer at least once:

What is SEO?

Not surprisingly, everyone had a slightly different answer, and the fundamental debate boiled down to the scope of SEO. Specifically, some people defined SEO as a purely technical discipline that deals exclusively with on-page issues, while others extended the SEO umbrella to encompass a range of activities (e.g., link building, content creation, etc.).

Rand Fishkin even joined the conversation with this week’s Whiteboard Friday: What’s Really Included in An SEO’s Job.

If you’d like to share your thoughts, please leave them in the comments, or join the aforementioned discussion!

Content Curation with AJ Kohn

Our final discussion is part of an ongoing series by Max Minzer called, “Max Impact Hangouts.” In this episode, Max interviews AJ Kohn about content curation.

Then, after the interview, a group of people discuss various aspects of content curation (e.g., advantages, best practices, etc.). You can watch the interview and the corresponding discussion in the following video:

Now, It’s Your Turn…

I hope you enjoyed this week’s SEO recap, and I’d love to hear your thoughts about these discussions. What are some of your favorite link building strategies? How do you define SEO?


steve
About The Author:  is an SEO audit specialist at Web Gnomes. He received his Ph.D. from Georgia Tech, where he published dozens of articles on Internet-related topics. Professionally, Steve has worked for Google and various other Internet startups, and he's passionate about sharing his knowledge and experiences with others. You can find him on Twitter, Google+, and LinkedIn.


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  1. Gnome Likes: Google Changes, SEO Predictions & Blog Highlights | Web Gnomes - December 10, 2012

    [...] last week’s recap, we highlighted a few of our favorite discussions in the world of SEO. This week, we’re back [...]

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