Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
If you are in charge of a website or blog, you have to write. Perhaps almost every day. As you know, there are good writers and not so good writers. One of the things that distinguishes a good writer from a not so good writer is the ability to “write tight.”
What does this mean? It means always thinking about being to the point, being concise, and mercilessly trimming words, sentences, and complete paragraphs while editing.
Some of my favorite tips include:
#1 Start with a clear idea of what you want to write about. This prevents wordy wandering.
#6 Nuke anything that could be replaced by “ya-da-ya-da-ya-da.”
#10 Pretend you are being charged money for each word you write.
But they’re all good tips, so read the article and have fun chopping words.
Guest blogging is a great way to build relationships in your niche, get more visibility, and build links.
If you are trying to embrace guest blogging, but it’s just not working for you, read this article. It is inspirational and has lots of good advice.
Don’t get discouraged if you get rejected. At the start, you will do so plenty of times.
It may seem like one or two guest posts should be enough. It isn’t. Guest blogging is something that must be an ongoing strategy.
[G]uestblogging needs to be a longterm project. One guestpost won’t do much. But one a week for 10 weeks will.
The article also provides ideas for finding blogs on which to guest post and ways to get links in the content itself.
From the creator of our favorite SEO plugin, Yoast, comes this wonderful infographic detailing the anatomy of a WordPress Theme. Enjoy!
(Don’t know what a WordPress theme is? We should talk.)Happy Friday and enjoy your weekend!