Did you know that SEO image optimization can help your page rank higher? And not only that – it also gives your image a much better chance of showing up in image search results.
If you are not optimizing your images for the search engines, you are missing out. Find out how to provide the necessary information about your images and other helpful tips in this short video tutorial about SEO image optimization:
Hello and welcome to Gnome Tips. Today we’ll talk about how to optimize your images for the search engines.
First of all, why is image optimization important? Well, as you can see, Google sometimes mixes image search results in with the rest of the results. In this case, it’s the top result! Also, optimizing an image for a given keyword phrase can help your page rank higher in general.
So what does optimizing an image mean? Let’s start with the basics. The HTML image tag has two required attributes: Source and alternate text. Source is the URL of the image. Using the keyword in the image file name is one way to optimize your image for search engines. Alt is the text version of the image. This is important for humans as well as search engines. Search engines use the alternate text to determine what the image portrays. Using the keyword phrase in the alternate text helps reinforce the page topic.
Let’s say we have a page that we are optimizing for the keyword phrase “healthy dog food.” We’ll name the file “healthy dog food” and include the phrase in the alternate text. Now the search engines know what this image is all about.
If you use WordPress or some other content management system, there is often a field for entering the alternate text.
Here are some additional tips for making sure that your images are as optimized as possible for the search engines:
- Make sure that the text around the image includes the target keyword phrase as well
- Organize your images into a search engine-accessible folder – this makes it easier for the search engines to find your images
- Turn on the image search option in Google Webmaster Tools
- Don’t put too many images on one page.
Thanks for watching this edition of Gnome Tips. For more information about search engine optimization, visit our website at www.webgnomes.org.