Local SEO is an important aspect of search engine optimization for local businesses such as restaurants, dentists, and stylists. Getting your business into the GPS listings so it appears in GPS searches is one important aspect of local SEO.
Imagine driving through a new town and being in the mood for Japanese food. You have a GPS device at your fingertips. What’s your next move? You go to the “Points of Interest” and painstakingly type in “Japanese restaurant.” Within seconds, you have several choices available to you. Chances are you’re going to pick one of the restaurants that showed up in your search.
Now imagine you own a Japanese restaurant in said town, but it does not show up in the GPS listings. Bummer! How is your sushi going to become world famous if no one knows about it?!
The good news is there’s an easy way to fix this:
GPS Listings Step 1: Register a D-U-N-S Number
When you register a D-U-N-S number at dnb.com, your information (including your business category) gets passed on to Ovi Prime Place (formerly NavTeq), which is a data provider to several GPS manufacturers.
GPS Listings Step 2: Register with Ovi Prime Place
If you don’t feel like registering a D-U-N-S number, you can enter your business information directly with Ovi Prime Place. It’s free!
GPS Listings Step 3: Register with InfoUSA
InfoUSA is a data aggregator, so getting listed here will help you on many levels as it relates to local SEO. This company provides data to TeleAtlas, which is another source of mapping information.
You can also report changes directly to TeleAtlas.
Follow these steps to ensure your business can be found by the millions of GPS-carrying travelers driving through your town!