Keyword research is the process of determining the most optimal keywords to use when writing content for a website.
When a user searches online, he or she types a keyword or a keyword phrase into the search engine’s search box. It is the job of the search engine to find the most relevant web page (or image, or video, or Google Place, etc) for that “search query” or keyword phrase.
You may have content on your website that would appear to be immensely useful to the person searching for the particular keyword phrase; however, if your web page is not optimized for that keyword phrase, the search engines will not show your page.
Why Is Keyword Research Important?
In order to know which keywords your audience is using in searches and the likelihood of your webpage ranking well for these keyword phrases, you need to conduct keyword research. This takes into consideration several factors such as search volume, level of competition, and understanding your target audience.
Once you have your list of keywords to target, you can write content on individual webpages to target an individual keyword phrase.
Some of the results of good keyword research (and writing for those keywords):
- Search engines will consider your content relevant to the targeted search queries.
- Your audience will be able to find your useful content.
- You will get more traffic to your website.
As you can see, without keyword research, you might as well pack up and go home!
How the Web Gnomes Can Help
Keyword research is a science and an art. We have developed a sophisticated process for determining which keywords a given business or organization should target. This is based on our extensive experience and ability to access rich data that helps us determine the best keywords for your Internet marketing strategy.
By using the keyword list that we recommend and following the best practices for SEO Writing you will be able to write unique and useful content that your target audience and the search engines will love!
Get started with the Web Gnomes’ keyword research by requesting a free consultation today!