Modern websites have come a long way. They’re much flashier and far more interactive than their predecessors; however, despite the improved window dressing, the cornerstone of all great sites is still their textual content. It’s not sexy, but text remains one of the most important on-page factors for ranking well in the search engine results pages. Consequently, SEO writing is critically important for the success of your search engine marketing efforts. If the textual content isn’t up to par, nothing else on the site matters.
SEO Writing Targets Your Audience AND Search Engines
Most websites fail to attain a high search engine ranking because they fail to learn a very valuable lesson: regular writing is NOT the same as SEO writing. When you write content for your site, it should follow all of the standard rules of writing. It should be error-free. It should be clear and concise. It should be engaging and persuasive. All of these things are important, but if your writing isn’t optimized for the search engines, you’re just wasting your time because no one will ever be able to find it. This means you need to research and target well defined keywords and phrases that correlate to the search queries your audience will submit to search engines.
Now, this isn’t to say that you should write your content exclusively for the search engines. It’s just as easy to go too far in that direction as the other. Ideally, you want your SEO writing to strike a nice balance between engaging your audience and pleasing the search engines.
How the Web Gnomes Can Help
Fortunately, the Web Gnomes have years of experience walking this tight rope, and they have mastered the art of writing optimized content that is also fun to read. We understand the steps that go into writing content that your audience will love and that search engines can find:
- Target Audience Persona
- Keyword Research and Analysis
- Subject Matter Research
- Unique and Valuable Content
- Correct Spelling and Grammar
- Tracking Popular Content
We work with completely new websites to create original content, as well as revamping existing content to make sure it is optimized for your audience and the search engines. Let us know what your needs are by requesting a consultation below.