Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
Bing is one of the most frequently visited search engine in the world. As it now also powers Yahoo! search, it has close to 30% marketshare in the United States.
In this article, Duane Forrester, a Senior Product Manager with Bing’s Webmaster Program talks about the fact that Bing likes SEO – as long as SEO means optimizing the searcher’s experience.
If SEO is viewed as an investment in the usability of a website, you’re onto something. If, on the other hand, you feel SEO is the full monty on its own, you need a hit the reset button.
Sonia Simone over at Copyblogger provides five great ways to get more traffic to your website with content marketing:
- Guest Posting: You can’t read a content marketing article these days without hearing about the greatness of guest posting. There are entire sites and training programs targeted to guest posting. And yes, it is a great strategy! I recently had a guest post on Search Engine Journal that brought us 50 visitors. Not shabby!
- The How-To Video: This is another approach that we have embraced. If this is your fist time to our blog, you’ll be pleased to know that we have a library of short and relevant how-to videos on YouTube called “Gnome Tips.” What does your audience want to learn about? Find out and create some videos! It really doesn’t take that much time.
- The Q&A Series: People have a lot of questions – and they love being able to get quality answers for free. Grab the opportunity and create a webinar (or the like) to answer questions. As an added bonus, the Q&A sessions give you great material for future articles to answer the most popular questions.
- Professional Networking: We read about this over and over… As with pretty much any other business, your success is ultimately dependent to a certain extent on who you know. Reach out to other bloggers in your niche and get to know them. Be useful. Not needy.
- Get Real: I’m a big fan of living in the real world. I know I’ve already made up my mind that I don’t want to wake up when I’m 65 to realize that I’ve spent most of my life in front of a computer. This translates to content marketing as well. Trade journals and other print marketing channels are still alive and well. And they need content! Make sure to point readers to your website in your print marketing content.
Before you go off to continue your weekend activities (mine is vacuuming!), take a look at this fun infographic from Online College Resource showing the economic impact of March Madness. I know our productivity has gone down a bit during this time, but it’s worth it!
Happy Saturday and enjoy the rest of your weekend!