Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
Being the research-based business that we are, we’re always excited to reach about new research findings in the world of Internet marketing.
In this great article by David Mielach, we learned what makes a tweet likable (here are some of the items – read the article to get all the goodness):
- Tweet new news (as opposed to old news)
- Add your own commentary (as opposed to just retweeting)
- Keep original tweets short (so others can add commentary)
- Don’t overdo the hashtags and other Twitter syntax (to improve readability)
His point is that SEO and content marketing should not be separate silos. I agree. In fact, I believe you can’t separate them. Period.
Critchlow provides four action items to get on the right track with content marketing (some of these may be more big-business, but I believe they are still valuable):
- Write fewer, but remarkable pieces (because “good” is no longer good enough)
- Hire a Chief Content Marketing Officer (for small business, think “make content marketing somebody’s job”)
- Invest in page types (as you know, people can land on any page of your website at any time)
- Smart SEOs already do content marketing as part of the overall process (sweet!)
If you’re investing in content production, always invest in the most amazing, ballsy, exceptional content that you can get your hands on because if you build it, they won’t come. ~Tom Critchlow
Oh boy. We cannot get enough of Google+ news and strategies. I have personally been spending a lot of time on Google+ lately and find it so delightful to use.
Now we have an even better reason to spend lots of time on this fun-filled social media platform: Google is using Google+ content heavily in search results.
This article by Neil Patel highlights this fact and explains in great details how to optimize various aspects of your Google+ presence for Google search.
A few highlights:
- The author provides some strategies for getting hot shots to circle you. Because the more quality people who circle you, the better.
- You can create Google+ post titles by enclosing *text in asterisks* – make sure to add keywords here.
- Post and share “compelling content.” You know, like photos, valuable information, etc.
- Make sure you have the +1 button on your pages so people can easily share (the more +1s the better…)
Happy Saturday and enjoy your weekend!
Treat your Google+ posts with the same respect you would treat your own blog posts…because now your Google+ posts matter more. ~Neil Patel