Expert Search Engine Optimization
Once upon a time, search engine optimization was almost trivial. If you added a few “meta tags” and optimized a few titles, your site would magically climb up the search engine rankings like a rocket. Unfortunately, those days are a distant memory. Now, the Web is significantly more saturated with sites that are all fighting to rank for the same keywords, and the emergence of new technologies such as local search and social media have made expert search engine optimization techniques a requirement for improving your site’s rankings.
Why is Expert Search Engine Optimization Important?
Unless you’re an SEO junkie, it’s almost impossible to stay current with the latest and greatest techniques for optimizing your site. The search engines literally change their algorithms every single day, and new technologies are being unveiled at a similarly blistering pace. Staying on top of all these developments requires an incredible level of dedication. It involves constantly poring over hundreds of blogs, attending industry-leading conferences, and performing a never-ending array of experiments to identify what does and does not help improve rankings at any given time. Additionally, only a handful of companies can “win” for a given search query, which makes SEO an incredibly cutthroat industry. Instead of trying to perform SEO work by yourself, a much easier way to compete in this incredibly dynamic environment is to utilize an expert search engine optimization specialist.
How the Web Gnomes Can Help
At Web Gnomes, we’re passionate about SEO. When we’re not helping our clients, we’re learning everything there is to know about SEO to give our clients an edge over their competition. Anyone can claim to offer SEO services, but we provide expert search engine optimization. And unlike most companies, we have the Ph.D. and published articles to prove it.
Here are a few of the SEO services we provide:
- SEO Audit: We conduct a comprehensive, industry-leading “checkup” for your website to determine what’s working well and find possible opportunities for SEO improvement.
- UX Review: In conjunction with the SEO audit, we offer a user experience review to make sure your website is user-friendly and designed to attract and retain users.
- Keyword Research: SEO relies on targeting keywords on specific pages of your website to improve your rankings for for those keywords. We have the tools and expertise to determine the best keywords for your site and help you put them in place.
- Link Building: One of the most important factors related to ranking in the search engines is the number of high-quality external links pointing to your site. There are numerous ways to build links, and we can help you with your link building strategy.
- SEO Writing: Writing for SEO requires a specific skillset that takes keywords and other SEO best practices into consideration. We have team members who can create content for your website that will appeal to your audience and search engines alike.
- Local Search Marketing: If you have a physical store or office location, you’ll want to take advantage of our outstanding local search optimization expertise. 20% of all searches are local, and it’s increasingly important to show up in the “7-pack” (the first seven results in Google’s local search results).
- Social Media Strategy: What does social media have to do with SEO? A lot! In fact, the most recent studies on search engine ranking factors show that “social signals” (how often a page is liked/tweeted/etc.) are becoming incredibly important. We can help you get started with social media or assist you in taking it to the next level.
- Monitoring and Reporting: An SEO campaign cannot be effective without closely monitoring and reporting on the results. We can manage this aspect of the SEO campaign for you or teach you how to do it yourself!
Are you ready to have SEO experts in your corner? If so, fill in your information below to request a free consultation!
