Over the course of the past decade, the World Wide Web has evolved into a much more dynamic, user-centric social Web in which everyone is able to create content and comment on the content of others. As a result, it’s not enough to simply focus on your website’s content. Now, you must also have an active voice in the social Web. Taking this a step further, to be truly competitive today and in the foreseeable future, you need a cohesive social media strategy that engages your customers on a personal level and separates you from your competitors.
Why is Social Media Important?
The emergence of the social Web has had a profound effect on the Internet for a variety of reasons. First, it is easier than ever to communicate directly with your customers. In a matter of seconds, you can identify what they like about your company, what needs to be improved, and what should be done to attract even more customers in the future. Second, as the social Web continues to grow in importance, search engines are incorporating more and more social signals into their website rankings. Specifically, social elements such as Facebook likes, Twitter retweets, and Google +1s are now given weight when determining the popularity and value of Web content. Consequently, to maximize your search engine marketing efforts, it is critical to have an effective social media strategy.
How the Web Gnomes Can Help
Whether it’s uploading videos to YouTube, contacting individuals on Facebook, or making announcements on Twitter, there are now a seemingly endless number of ways to interact with your existing and potential customers. This social revolution represents an amazing opportunity for you to establish a previously impossible level of customer service, but without an appropriate social media strategy, you can easily waste valuable time and resources trying to get it right through trial and error.
We have spent the past decade researching and interacting with various forms of social media and rely on this experience to develop a social media strategy that aligns with your marketing goals. Every organization is different and requires a unique strategy, but we build it on core principles that work:
- Listen to the Conversation
- Target Your Audience
- Provide Insanely Useful Information
- Encourage Interaction
- Track and Refine
If you want help getting started with social media or if you are currently struggling to get traction, request a free consultation today!