Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
Top 10 Most Important Google News Ranking Factors
Vertical search results have been rising in prominence over the past several years. Examples of vertical search results are Images, Video, and News. In Google, you can see these categories on the left side of the search results:
There are different best practices associated with ranking for the different types of vertical searches. This resource lists the top ten ranking factors related to News search results. It is noteworthy that category authority and unique content are major contributors to ranking. They really go hand in hand.
How to Use 3 New Facebook Features for Better Social Media Marketing
People just can’t stop writing about the new Facebook features! And there are always new, cool angles to the information. This article by the talented folks over at Copyblogger provides three tips for improving social media marketing by leveraging these new features:
- Upload beautiful photos: With the new way Facebook is displaying photos, you can get really nice visibility when uploading new photos.
- Keep track of the ticker: Annoying as it is to some people, the ticker is a great opportunity for your ideas to be seen and shared. The article recommends posting once or twice a day to take advantage of this feature.
- Stay on top of the top stories: Stories with higher interaction get more visibility. How do you get interaction? Ask questions and post great content. (Sensing a theme here?)
Since great content is the undeniable constant this Friday, we will end with a great infographic from Brafton explaining why content is important for SEO. Because you can never hear it too many times!
