Web Gnomes

Gnome Likes: Integrating SEO and PPC, Social SEO & Facebook Failures Infographic

by tabita

Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:

Integrating SEO & PPC: 3 Areas to Explore

Since we work in both the Search Engine Optimization (SEO) and the Pay-Per-Click (PPC) advertising fields, articles that talk about how they work together always excite me (yes, I need to get out more!).

This Search Engine Watch article by Adam Audette takes a good, deep look at some of the cool areas to explore as it relates to integrating SEO & PPC. Specifically, he calls out these three:

  1. Landing Page Snippet Text in PPC Ad Copy: Google is experimenting with showing snippets of text from the landing page in AdWords ads. World are colliding and it’s pretty exciting!
  2. Focusing on Competitive Search: The point here is that in both PPC and SEO, it’s important to segment out the “competitive” searches from the “brand” searches in order properly to determine the success of a campaign.
  3. Understanding Traffic Value: This is solved pretty well for PPC, but we need a mechanism to understand the traffic value of organic search results impressions, and thus the value we’re getting out of our SEO efforts. The author highlights that SEO practitioners should at least test “snippet text” in the organic search results, considering that click-through-rates (CTR) certainly is tracked by Google’s algorithms.

How to Optimize 7 Popular Social Media Profiles for SEO

This great article from Search Engine Marketing Group gives you the lowdown on how to optimize social media profiles for SEO. It combines information for individuals and businesses. This is a must-read if you are trying to build your personal brand and also great for reputation management (do you dominate the first page of Google for your name?).

Here are the social media profiles covered:

Facebook’s Wall of Shame – Facebook Failures

All great businesses have lots of fails, but most of them don’t have an infographic devoted to these fails. Facebook does…

Facebook Failures [ Facebook Infographic ]

Don’t worry! Facebook isn’t going anywhere. (At least for a long, long time…)
Happy Friday and enjoy your weekend!