Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
Better Page Titles in Search Results
Page titles are an important part of your on-page SEO efforts. Google recommends that you a create unique, descriptive title for each page. However, Google sometimes creates an alternate page title when they display certain search results.
In this blog post, Google explains the rationale behind the alternative page titles:
- Google uses algorithms to determine the best title to help user recognize that a given page is relevant to their search query.
- Google provides alternate titles when the titles provided by the webmaster is lacking.
- Google may also replace your title if it is ridiculously long.
Does this mean you don’t have to worry about titles? Nope! It’s still a critical signal. And the better and more relevant your title is, the better your chances that Google will use the title you lovingly composed.
How to Create a Social Media Editorial Calendar
Twitter, Facebook LinkedIn, blogging… It can get overwhelming! For a todo list geek like me, this article from Search Engine Watch it just perfect!
It describes a social media editorial calendar where you essentially decide month by month how much content you’re going to create and spread it out over different days.
I know I’ve going to give this a try! (It’s exhausting to keep it in my head!!)
Gamification in 2012: What’s Next?
As you may remember from Gnome Likes a few weeks ago, gamificaiton was identified as one of six social media trends for 2012.
Gamification is built around the concept of loyalty, but the use of game mechanics alone won’t guarantee loyalty—it must be a comprehensive approach that involves social sharing. ~Keith Smith
Here is an infographic from BigDoor that shows the growth of gamification in 2011 and the possibilities for 2012:
