Here at Web Gnomes, we stay on top of the ever-changing world of Internet Marketing so you don’t have to. We enjoy learning new tricks of the trade and putting them to practice in the work that we do for our esteemed clients. Here is some of the most helpful Internet marketing info we came across this week:
The past few weeks/months, one of the topics circulating around the SEO web is the question about rich snippets & spam.
What does this mean?
Rich snippets are code segments that you can add to your site to help the search engines understand even better what your content is about. For example, you can add rich snippets about products including a product image and customer reviews. You can even add a rich snippet for a recipe!
Now it appears as with everything else on the web, some webmasters are taking advantage of the rich snippets in a spammy way and that is making the rest of us “white hat” types upset.
On Tuesday, Google went live with a new update called “Penguin.” This is an update to further fight web spam. Web spam is things like keyword stuffing and shady link schemes devised to achieve higher rankings in the search engines. These tactics create a bad user experience, which is why Google doesn’t like it.
This is big, serious news, but the article we’re featuring here is a little less serious. It is Andrew Shotland’s (funny) explanation for how Google’s Penguin update got its name. You will enjoy it if you are a Batman fan.
Should I Check Email Process Flow
I can’t even remember how I found this amazing process flow, but I just had to share it with you. I love writing about productivity and this one just hits the nail on the head. Enjoy!Happy Friday and enjoy your weekend!