SEM (Search Engine Marketing) is a widely used buzzword, but many people have a hard time defining exactly what it is. In fact, most people incorrectly assume that SEM is the same as SEO (Search Engine Optimization), but the term is actually much broader than that. SEO activities are a subset of SEM activities, which means all SEO activities are SEM activities, but not vice versa. In addition to SEO, SEM also includes activities such as paid inclusion in search engines and pay-per-click (PPC) advertising. Thus, SEM combines free, organic SEO as well as paid placement techniques to promote websites in search engine results pages (SERPs).
Why is Search Engine Marketing Important?
SEM / Search Engine Marketing is important because it is one of the most popular (and most effective) forms of Internet marketing. The name of the game in marketing, both online and offline, is numbers. In the online world, you want to attract a large number of visitors to your website because some number of those visitors will be converted into customers, which will ultimately generate revenue for your company. Since search engines generate more traffic than almost every other website, one of the most effective ways to attract these visitors is to get listed in the search engines. Additionally, websites that rank highly in the SERPs receive significantly more traffic than the others. Therefore, there is a large incentive to position your website as high as possible in the SERPs, and that’s exactly what SEM is all about.
How the Web Gnomes Can Help
To help you get the most out of your SEM / Search Engine Marketing activities, we offer a wide range of consulting services. Whether it’s helping you get the best ROI out of your paid advertising budget with PPC management, creating a unique social media strategy for interacting with your customers, or achieving high search engine rankings with expert search engine optimization, Web Gnomes provide the experience and expertise necessary to achieve your company’s marketing goals.
To start getting the most out of your marketing efforts, fill in your information below to request a free consultation.