As a small business, your marketing efforts must be more creative and more cost-effective than your bigger, more established competitors because in many cases, those competitors have seemingly unlimited marketing resources. Unfortunately, you don’t have millions of dollars to allocate to your marketing budget, and you can’t spend thousands a day on paid advertising. But don’t worry. By focusing on small business SEO and a strategically planned subset of SEM (Search Engine Marketing) activities, you can overcome your budget limitations as well as your competitors.
Small Business SEO Plays to Your Strengths
SEM is extremely appealing for small businesses because it is one of the most cost-effective forms of marketing available, which helps level the playing field to a certain extent. However, just as with traditional marketing channels, companies with more money to throw at the problem still have an inherent advantage. Therefore, the solution for small businesses is to spend that money wisely. Instead of trying to incorporate every aspect of SEM, an effective small business SEO strategy should focus on a company’s strengths. For example:
- If you have a strong local presence in your geographic location, you might emphasize local search marketing.
- If you have a lot of individual customers, you can efficiently engage them with a clever social media strategy.
Additionally, organic search engine optimization is a great, cost-effective approach that should be embraced by all small businesses.
How the Web Gnomes Can Help
Ultimately, small businesses have special needs, and small business SEO addresses those needs. At Web Gnomes, we are intimately familiar with what it takes to successfully compete with the big boys because we’re a small business just like you. We know how to generate more targeted traffic for your site; we know how to get the most out of your existing customers, and most importantly, we know how to do those things without breaking the bank.
We offer special pricing for small, local businesses as well as non-profit organizations to help level the playing field. We also offer Internet marketing education through our blog, our social media channels (Facebook, Twitter, and YouTube), and live seminars to empower you to handle some (or all) of your Internet marketing on your own.
To learn more about how the Web Gnomes can help your small business succeed online, request a free consultation today!