Let’s face it. Not all SEO topics are sexy and fun. In fact, some topics are just flat-out boring, and unfortunately, the robots.txt file falls into that category. But despite its boring nature, the robots.txt file is still very important for webmasters, and we need to discuss it. So with that in mind, I have […]

Did you know that SEO image optimization can help your page rank higher? And not only that – it also gives your image a much better chance of showing up in image search results. If you are not optimizing your images for the search engines, you are missing out. Find out how to provide the […]

One of the most common mistakes we’ve noticed during our SEO audits is Web pages with missing or poorly optimized meta descriptions. A page’s meta description does not directly impact the page’s search engine ranking (i.e., it is not a ranking signal), but it does affect the page’s click-through rate (CTR) in the search engine […]

We are so excited to introduce our new, FREE eBook Getting Started with SEO: The Definitive Beginner’s Guide. One of our goals as a company is to educate individuals and organizations about search engine optimization (SEO) and other Internet marketing best practices to help them succeed online. Part of our education strategy is to provide […]

When we perform an SEO audit for a website, we analyze the on-page and off-page characteristics that search engines use to generate their rankings. One of the most important on-page characteristics of any Web page is its title because it very succinctly summarizes the page’s content. Users use this information to help them decide if […]