Blogs are a great mechanism for generating lots of fresh content on a regular basis. This is good for SEO and for promoting your brand. However, just the act of having a blog doesn’t mean anybody will read it. You have to create interesting blog topics. This is not as hard as it sounds. Check our […]

If you have an online presence (corporate website, blog, eCommerce site), you have probably spent some time thinking about how to improve search engine rankings. After all, 97% of all consumers do research online prior to buying products and services, so being visible in the search engines is incredibly important. In this post, I reveal five key […]

Yesterday, I was reading a how-to guide produced by the Iowa Get Your Business Online! initiative. (I enjoy reading and comparing SEO-related beginner’s guides – yes, weird, I know.) This guide covers areas such as how to create a website using Intuit’s website platform, how to drive traffic to the site, and how to be […]

Search engine optimization (SEO) is one of the most popular buzzwords in today’s marketing world. And many companies (including ours) advertise that they offer SEO for small business. But what does this really mean? Don’t the SEO best practices apply to websites of all shapes and sizes? Well, yes, they do. It’s always good to optimize […]

In a previous post, we discussed the fundamentals of duplicate content (i.e., what it is, why it’s important, etc.). Now, we’re going to complete that discussion by describing various techniques for avoiding duplicate content. Solving The WWW vs. Non-WWW Dilemma Previously, we learned that http://www.webgnomes.org and http://webgnomes.org are unique addresses. Consequently, if both addresses are […]