Google Webmaster Tools is a great tool in the Internet marketer’s toolbox. However, how to manage your sites on Google Webmaster Tools isn’t immediately obvious. For example, you may have a scenario in which you need to add one or more users to specific sites that you manage in your Google Webmaster Tools. I know […]

Did you know that videos are a great way to increase your exposure in search engines like Google and Bing? In addition, the online video service YouTube is the second most popular search engine on the Internet. YouTube SEO is the process of optimizing your videos on YouTube to increase the chances of  them showing […]

In a previous post, we discussed how to use the robots.txt file to prevent search engine crawlers from crawling sections of your website. But what if you only want to restrict how crawlers handle specific pages on the site? Is there a granular way to control how crawlers handle individual pages? Fortunately, there is, and […]

In the world of SEO, heading tags are one of the (not so) secret weapons. SEO heading tags help the search engines understand what the webpage is all about in addition to the title tag, image alt tags, and the URL (and the content of course!). It’s especially important to place your keywords in the h1 tag. […]

Your URL, the name of your page in the browser address bar, is a great place to look for optimization opportunities. First and foremost, you should make sure that the URL makes it clear what the page is about – to your visitors AND the search engines. This short SEO URL optimization video walks you […]